News
Consumer Anti Scald Campaign Begins
Inta’s on-going campaign to highlight the dangers of bath time scalding is expanding. Commercial Director Cynthia Fisher explains - “Our anti scald campaign has so far been aimed at the trade, which will continue, but now we’re carrying that message further, targeting consumers and end users too, for example we are providing Channel 4 property developer Sara Beeny with thermostatic information and launching our first ever consumer advertisement in the Property Ladder magazine.
The publicity plans for 2005 go a lot further than that, we should see lots of excitement around spring time when are making a big investment to reinforce the drive that will make the Inta name to synonymous with anti-scald.”
Merchants will be kept up to date with the plans, which will be revealed early in the New Year.
ENDS
For more information please contact Clive Reeves on 01543 501111 or email clive@wardlovett.com