News
A well know face from the Midlands media circuit, Justine Page has launched her own company, Freedom Link which aims to provide the missing link in media and marketing campaigns, to maximise results with an extra dimension.
“As consumer apathy continues to mount, advertisers are having to respond with increasing subtlety, supplementing traditional advertising with promotions, sponsorship and exceptional ideas. It’s a game that is being lead by the global spenders, the household names and market leaders. Unfortunately it’s a trick being missed by regional advertisers. Well, not missed, but not exploited anywhere near its full potential. And that’s what we aim to change. We add resource, add intelligence and where appropriate, seek out affinity to make ordinary campaigns extraordinary.” Explained Justine.
“Most good ideas are simple ones and Freedom Link holds that standard to heart. We create, manage and implement a selection of simple, good ideas and basic principles. Working in partnership with the media, advertisers and marketing specialists to apply a series of tried and trusted resources. For example, pre-campaign research. It’s an absolute basic of planning, but how many companies overlook it? It’s something we would handle. How often does a campaign have carefully monitored results? In fact how often do results get monitored at all? Did enquires increase? How about sales? Did it increase footfall? Did it even make the phone ring? Freedom Link can help you to know. Who called, when and why.”
The area where Freedom Link expects to make the biggest difference is with affinity marketing. It’s about improvement by adding something a little bit extra. Sometimes it’s about matching a campaign from one client to a sympathetic campaign or product of another. It can boost results, build credibility or just add a wow factor within the same budget.” Said Justine, who is very excited about her new business and reports a high level of initial interest and projects under way.
ENDS
For more information please contact Clive Reeves on 01543 501111 or email clive@wardlovett.com